Donuts Inc.

What is DPML and what is its purpose?

DPML stands for Donuts Protected Marks List.  Brand owners can add their trademark-related terms into the DPML and have them blocked from registration at the second level in all Donuts operated top-level domains ("Donuts TLDs").  DPML protects mark holders against cybersquatting at a fraction of what it would cost to defensively register their mark(s).

How does DPML work?

Brand owners must submit an exact match of their mark(s) to DPML, or a term that contains their exact match mark(s), as evidenced in a TMCH issued SMD file (defined below).  Once a term is accepted to DPML, that term is blocked from registration in all Donuts TLDs for an initial period of five to ten years.  A DPML subscription can then be renewed in increments of one to ten years.  A domain blocked by DPML is not functional, meaning it may not be used for a website URL, e-mail address or other type of domain-related functionality.  See below for examples of acceptable and unacceptable DPML terms.

How does a mark holder buy a DPML block?

The mark holder must first register their mark(s) with the Trademark Clearinghouse ("TMCH").  The mark(s) must be registered according to the “use” standard.  Once the TMCH validates the mark, it will issue a signed mark data file ("SMD File") that should be used to submit a DPML block through a Donuts accredited registrar.

How many TLDs will DPML protect?

Donuts applied for 307 TLDs and estimates it will operate approximately 200.   A full listing of potential Donuts TLDs is shown here.  Each DPML block applies across all TLDs operated by Donuts and cannot be applied to a subset of Donuts TLDs.

When will Donuts TLDs launch?

Our first Sunrise will commence in late 2013 and our last is projected for 2014.   The earlier a DPML subscription is purchased, the more useful it is.  Because a DPML subscription does not block registrations made prior to that subscription, we recommend customers utilize DPML before the launch of the first Donuts TLD.

What is the value of the DPML program to the trademark owner?

Powerful:  Allows brand owners to protect more than their trademarks.  DPML protects keywords that contain the mark. Flexible: The program allows trademark holders to protect terms in all Donuts TLDs while retaining the ability to register specific domains during or after Sunrise. Simple: A one time purchase protects a term for five years. Domains blocked by DPML are not live on the Internet and therefore don’t require the involvement of your IT team. Affordable: Costs brand owners significantly less than if they choose to defensively register terms.

Are there any exclusions?

Previously Registered Domains:  A term will not be blocked in any TLD where that term is already registered as a domain.  If a domain is initially excluded from DPML because it is already registered, a rights holder may still subscribe to DPML (and block the term in all other Donuts TLDs).  If the previously registered domain expires or is deleted, DPML protection will then automatically apply to that TLD. Premium Domains:  In Donuts TLDs, most domains are priced as standard.  However there are a limited number of higher-priced premium names.  DPML blocks terms for standard priced names only. Other Sunrise Rights:  Another trademark holder with Sunrise rights for a term may register that term as a domain name, even when a DPML subscription exists for it.  This is known as a “DPML Override”.

What is a DPML Override?

A DPML block on a specific domain may be overridden and the domain registered by a mark owner with Sunrise rights to the applicable domain (a "DPML Override").   A DPML Override can be performed at any time and can be initiated by a mark holder of the DPML blocked term.  The party performing an DPML Override must have an exact match, Sunrise-eligible trademark for the domain (i.e., the overriding party must have a valid SMD File issued by the TMCH).

Is there Whois output for DPML?

Yes, the Whois output identifies the DPML block holder for the blocked domain and states that the domain is blocked from registration.

Do DPML account holders need be current in the TMCH?

Yes.  The trademark should remain current in the TMCH throughout the life of the DPML block.  Donuts may elect to remove a DPML block for certain domains if the corresponding mark is not kept current in the TMCH.

Are there character limitations?

One and two character DPML terms are not permitted.  Three character DPML terms are permitted but only as an exact match of the trademark.


Term selected for DPML
Is this term valid for DPML?


Yahoo yahoo


DPML term is an exact match of the trademark.
Yahoo yahoooo


DPML term contains an exact match of the trademark.
Apple myapple


DPML term contains an exact match of the trademark.
IBM ibmservices


Trademark is fewer than four characters in length and therefore cannot be used for a “contains” DPML.
Verizon ver1zon


DPML term is a misspelling that does not contain an exact match of the trademark. This term does not qualify for DPML.
AMEX myamexcard


DPML string contains an exact match of the trademark term.
UnitedParcelService Unitedparcelsservice



The DPML term includes an additional “s” and therefore does not contain an exact match of the trademark.