Donuts Inc.

Special Notice to Trademark Owners: Donuts Will Offer Free DPML Overrides May 22-31

Concurrent with this year’s International Trademark Association (INTA) Annual Meeting, Donuts is offering FREE overrides of its DPML service from May 22-31, 2016.

What is DPML?

DPML stands for Domains Protected Marks List.  Through DPML, Donuts offers brand owners the unique opportunity to add their trademark (“mark”) and mark-related terms to the DPML in order to block those terms from registration at the second level across all top-level domains owned and operated by Donuts or its subsidiaries. 

DPML helps protect mark holders against cybersquatting at a fraction of what it would cost to defensively register the same term(s) across Donuts top-level domains (TLDs). 

Blocking a registration with DPML simply means a “string” of characters will not be made available for registration—thus, it’s protected for the mark’s owner. The string can be an exact match of the mark, or may contain the mark within it (at the beginning, end or anywhere in the middle, so long as the mark is contiguous).

For example, let’s say ABC Co. owns the trademark “xyz”.  Even if ABC Co. does not have a trademark for “xyzzz,” ABC Co. may still purchase a DPML block to cover the string “xyzzz” because that string fully contains the trademarked term “xyz.”

Why override a DPML?

This can be done for a variety of reasons including a company re-brand, marketing campaign or a customer promotion.  Many brands have already taken advantage of this feature in order to create memorable live websites otherwise blocked by DPML.  

How does an override work, and how can one be arranged?

A separate mark holder is able to “override” DPML in order to register and launch a blocked domain. To do so, that mark holder must have a signed mark data file in the ICANN’s trademark clearinghouse that represents an exact match of the domain blocked by DPML.

A mark holder interested in an override can apply for this service through a Donuts-accredited registrar.

For more information, visit our DPML FAQ, or contact your registrar.


Domains Protected Marks List