Donuts Inc.

Renewal Trends: Day 26

It's Day 26 and a large number of Donuts names, 180,000+, have now been eligible for renewal.

Here are rates for the first 25 TLDs we launched (they are from four batches -- we launched one batch per week). In all cases the names renewed at full price (average retail of $30) and we, the registry, do not own any of our names:

TLD

Batch

Renewal %

.TECHNOLOGY
3
71.7
.LIGHTING
2
71.6
.PHOTOGRAPHY
2
71.5
.BIKE
1
71.2
.VOYAGE
4
70.9
.LAND
3
70.1
.CONSTRUCTION
3
70.1
.CONTRACTORS
3
69.5
.KITCHEN
3
69.2
.ENTERPRISES
4
68.7
.GRAPHICS
2
68.1
.PLUMBING
1
68.0
.GALLERY
2
67.3
.TIPS
4
66.9
.DIAMONDS
4
66.5
.CAMERA
2
65.9
.CLOTHING
1
63.3
.TODAY
3
60.5
.VENTURES
1
59.4
.HOLDINGS
1
58.8
.ESTATE
2
58.7
.SINGLES
1
58.6
.GURU
1
57.5
.EQUIPMENT
2
56.8
.DIRECTORY
3
54.7

As we look for patterns, usage remains the key driver of renewals. TLDs with more usage renew at higher rates. Also, although we only have a sample size of four batches at this time, we notice that earlier-launch TLDs have generally lower renewal rates than later-launched TLDs.

We believe .GURU experienced a disproportionate number of speculative buyers, especially in its first few months,  and that speculation has resulted in a lower renewal rate.  (Although .GURU's rate is higher than the renewal rate on .COM and .NET names that were registered in the same time period as these GURU names -- February 2014.  Those .COM / .NET names have renewed at 50%.)  No other Donuts TLDs have seen the sort of heavy, early speculation that .GURU saw.

Richard Tindal
Donuts Inc.